Aero consists of 4 main parts: foundations, components, content, and accessibility. Most of them include important guidelines for you.
Components
First up: components! Keeping component copy consistent throughout the user’s digital journey is very important. Make sure to check the component section for guidelines on how to write for specific components, such as buttons.
Content
The content section consists of guidelines for general best practices and guidelines to follow when writing for Air France specifically. You’ll find our editorial chart there, which gives you hands-on guidelines to help create consistency throughout all digital communications. Like all main parts in Aero, more will be added to this section later.
Accessibility
This section will feature specific guidelines on how to make sure your copy is accessibility-proof. Coming soon.