When to use
Use the Half Block (Promo Banner) when the page needs a strong promotional moment with clear hierarchy and visual impact.
- To promote a campaign, product, or service within a page section
- To pair strong visual media with a short headline and one primary action
When not to use
Avoid the Half Block (Promo Banner) when a lighter, content-first layout is more appropriate.
- For global headers, navigation, or page introductions (use Hero instead)
- When the page should start directly with functional or transactional content
- When media does not add value to the promotional message
Do’s and Don’ts
Place the Promo Banner between content blocks, as a mid-page promo.
Use it as a page header or where it pushes important content too far down.
Keep the title short. One clear message, one main action.
Write a long title that reads like a paragraph.
Use the eyebrow for a short label: offer type, category, or urgency.
Turn the eyebrow into full body copy. That belongs in the description.