In this guideline, a visual asset refers to a photography used in our digital experience. It provides a shared framework for both external agencies and internal teams, make sure that our assets are delivered and prepared with consistency and good quality. The external agencies provide high-quality source images, while internal teams will assure to get the best ratios and set the right focal point for our specific digital usecases. All visual assets are hosted in Bynder, also known internally as BRIX.
One source image, multiple crops
Designed once, adapt everywhere.
To simplify the workflow, it is essential to work from a single 3:2 high definition master ratio image.
It will provide us more flexibility to adapt the master image to the most digital crops.
What are the benefits?
- Reduce the need for multiple source files
- Ensure consistent image quality
- Allow internal teams to manage responsive crops while keeping the key visual content
Key ratios
These ratios are the most common used in digital, for both desktop and mobile application.
